Businesses facing the changing landscape of media consumption must reckon with the increasingly two-way nature of today´s world. Two-way (a.k.a. social media, conversational media, etc.) creates massive challenges for corporations that are indoctrinated in the one-way control culture. This inevitably causes culture shock, fear and sometimes clashes.
Culture clash: This ad promoting local beaches did not fare so well in Turkey. Clearly, the advertiser didn´t understand its community.
Verfasst von mschurer 
